The report predicted the . From resilience to resurgence: Southeast Asia is the road towards a $1 trillion gross merchandise value economy by 2030. As per the data from Hootsuite, the online sellers must target those belonging to the age group of 18-44 since these age-groups drive a major of Southeast Asia's eCommerce revenue. Zalora has structured its growth as the largest and fastest-growing e-commerce site in Southeast Asia (SEA) with its specialisation in fashion. The region . You may refer the comparison chart at our homepage for a mind-refresher. In Indonesia, which is Southeast Asia's single largest market and the fiercest battleground for ecommerce companies, Shopee claimed in its earnings call to have fulfilled 63.7 million orders for . In 2018, there were 37.75 million eCommerce users in the Philippines, with an additional 18.02 million users expected to be shopping online by 2022. Malaysians engage the most with posts related to the top e-commerce sites on social media, which accounts for 44% of the total social engagements recorded. Overtaking the UK means Southeast Asia will become a top 3 market globally. 3.7M. In terms of ranking, Lazada remains as the most visited platform . And with the spending power of 360 million internet users (and counting), this growth spurt has already gone well beyond . Due to this, the e-commerce market in Southeast Asia has gotten a lot of attention. B2C E-Commerce Market Overview, February 2021. E-commerce in Southeast Asia is growing at lightning speed and offers a wealth of opportunity for merchants to tap into this market. The countries are Thailand, Malaysia, Singapore, Indonesia, Vietnam and the Philippines. Southeast Asia. Figure 3: Outside of top cities, consumers access digital platforms primarily through mobile devices. Founded in 2012 by Rocket Internet, Zalora is present in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam, Hong Kong and has recently launched in Taiwan. Shopee is the largest online marketplace in Southeast Asia, with 343 million visits per month. video on demand, music streaming services, and video games). Asia eCommerce Awards crowns the . Southeast Asia Online Spending by Segment. BoxMe is an ecommerce fulfillment solution provider in Southeast Asia and is ready, willing, and able to help you with all your logistics needs. The e-commerce sector in the SEA region is growing rapidly. Indonesia, which is by far the largest economy in Southeast Asia, provides 27% of Shopee's traffic. Taobao (China) Business Model: C2C (consumer-to-consumer) ecommerce marketplace. We project Latin America will reclaim its crown in 2023 at 16.1%. 15:55. Ecommerce GMV by itself will also double — from $120 billion in 2021 to $234 billion by 2025 — to remain the biggest segment, according to the Bain report. Figure 1. Many third-party logistics companies offer global services, including Asia, while others focus strictly on serving the community in Asia. While it has yet to make earth-shaking waves in Southeast Asia, the steady rise of global and regional brands using live . 1. Live streaming helped Lazada eCommerce make 7X more sales during this year's 11.11 sale. 9. Personal Care is the market's largest category, with a market volume of US$92,597 million . The Singapore-based company became Southeast Asia's most visited ecommerce platform in the first quarter, as website and app traffic rose 5% sequentially to 184.4 million visits, the iPrice Group and App Annie found. 1. An average Southeast Asian spends 3.6 hours over the internet every day, which makes the ASEAN eCommerce mobile-first and mobile-only economy. Southeast Asia's consumer ecommerce market was already worth US$23.7 billion in 2018, and is growing at a rate of more than 25 percent per year.. One of the most consistent ecommerce success stories across Southeast Asia is Lazada, a Singapore-based online retailer launched by Rocket Internet in 2012. A recent report shows that consumers across Southeast Asia surpassed $50 billion in ecommerce spend in 2018, a 20% increase from the previous year, with analysts predicting that online consumer spend across the . In 2022, the Beauty & Personal Care industry will generate US$216,411 million in revenue. Next year, ecommerce sales growth throughout much of Southeast Asia will fall in the same way it will descend in 2022 for everyone else. Next year, ecommerce sales growth throughout much of Southeast Asia will fall in the same way it will descend in 2022 for everyone else. Developed in partnership with the European Commission, with funding from the Umbrella Fund for Gender Equality and data from one of the region's largest . In the 12 months throughout June 2019, individuals in Southeast Asia who made online purchases grew by 17 percent, equating to millions of new eCommerce consumers throughout the range. Founded in 2012 by Rocket Internet, Zalora is present in Singapore, Indonesia, Malaysia and Brunei, the Philippines, Thailand, Vietnam, Hong Kong and has recently launched in Taiwan. Shopify, alone, witnessed a 62% boost in online stores on the platform between March 2020 and April 2020. Consumers in Southeast Asia spent an overall average of US$32 per order in 2020, 19% higher than in 2019. Southeast Asia's eCommerce Market. Despite the effects of the COVID-19 pandemic, Southeast Asia's fashion industry is primed to make a stunning . Singapore, Malaysia, Indonesia, Philippines and Vietnam are the top-5 Southeast Asian markets leading the charge when it comes to market growth over the coming year. Facebook has an 89% popularity rating, while Zalo nets 7%, and Instagram, 3%. Digital retail in Southeast Asia almost grew +80% YOY in the last few years, and SEA eCommerce made $120 billion in 2021, which is one of the top ten regions with the highest online retail sales last year. This figure was more than US$9 billion higher than the total . 4 . Vietnamese users account for 36% of the engagements while Thai . Shopee is followed by the Singapore based e-commerce provider . As of the fourth quarter of 2021, Shopee was the most visited e-commerce website with 16.15 million monthly web visits. E-Mail Chart Download. July 2021 , by Alexandra Santiago. By then, these 45.77 million eCommerce users will spend an average of US$48.72 online. Exhibit 1: Share of e-commerce in GDP (%) The share of companies in Southeast Asia that have their own websites and use email to communicate with clients—an important element of B2C (business-to-consumer) interactions, which comprise almost 50 percent of e-commerce turnover—are both well below the Asian average. Second largest country in Southeast Asia, the Philippines is a large and rapidly developing market for e-commerce. The e-commerce market in South East Asia is a $100 billion market today and could grow to $300 . Lazada maintains its leading position with the most monthly actively users (MAU) on its mobile app in four country-specific markets, Q2 2019. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. We project Latin America will reclaim its crown in 2023 at 16.1%. This is why experts have come up with a list of Ecommerce trends to help brands in Southeast Asia navigate the year 2022. 7. The top e-commerce companies in Southeast Asia, Q2 2019 . Singapore's e-commerce shoppers have a median age of 42 years, which is the oldest in ASEAN; The median age for e-shoppers in The Philippines is 24 (Source: the United National Population Fund, accessed September 2021). 1. In 2021 alone, ecommerce will grow 62% from $74 billion in 2020. Southeast Asia is slowly becoming the new battlefield for e-commerce platforms as more of them establish a presence in the region. That inevitable decline will still leave the region with a standout growth rate of 14.0% in 2023, but it will no longer lead the world. Southeast Asia's ecommerce trends. So, the listed below are the top leading payment gateways in Southeast Asia: Thailand - 2C2P, Paysbuy, and Omise. That inevitable decline will still leave the region with a standout growth rate of 14.0% in 2023, but it will no longer lead the world. Lazada . "This past year accelerated the world's e-commerce . Shopee's gross merchandise volume in 2020 hit $35.4 billion, piggybacking on the exponential adoption of online shopping when Covid-19 forced the region's millennials and middle class indoors. As a late entrant to online shopping in south-east Asia, it overtook Alibaba-owned Lazada in 2019 to become the region's top ecommerce platform, dethroning local champions in various countries . Our goal is to enable brands to transition and fully expand their reach limitlessly in the fast-developing e-commerce industry. The Asia eCommerce Awards 2021 recognise and reward excellence for both brands and agencies in their eCommerce efforts across Southeast Asia, South Asia and ANZ regions. According to the e-Conomy SEA Report 2020 released in November, 2020 saw the addition to 40 million new online customers, bringing the total number of Internet users in the region to 400 million. Mar 24, 2022. Highlights. According to e-Conomy SEA 2019 report by Google, Southeast Asia's E-commerce value has reached the mark of $38 billion, posing an impressive annual growth of 62% during 5 recent years. The Philippines will lead the region in growth for the next several years. According to the e-Conomy SEA 2019 report by Google, Temasek, and Bain & Company, the region's US$100-billion internet economy is projected to reach US$300 billion in 2025. The e-commerce market in SEA is projected to be worth US$53 billion by 2023, an almost threefold increase from the US$19 billion recorded in 2018. As a third-party e-commerce service provider, Synagie was recognized for successfully delivering best-in-class service, execution and consultation for brands and partners in the region. Top 10 E-Commerce Websites of Singapore, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020. Figure 1. Top 5 eCommerce Trends In Southeast Asia 2020. Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 15.08%, resulting in a . Women in Southeast Asia contribute to 80% of all household purchases, spending more than men by 20% (11). What sets the eCommerce market . This role has led e-commerce platforms to be referred to as "the new middlemen". Totalling the overall traffic garnered in Q1 2019 across Southeast Asia, Shopee is the most visited e-commerce platform in Southeast Asia (six countries - Indonesia, Malaysia, Philippines, Thailand, Vietnam, & Singapore) in Q1 2019 with a total average of 184.8 million visitors. Door-to-door delivery is pre-ferred in Tier-1 cities throughout the region, but in Shopee vs Lazada - What's Best for Sellers in Southeast Asia Parameters to consider for choosing. Consumers cruise to a new way of life: Digital consumption is now an ingrained way of life in Southeast Asia.Early adopters have expanded usage—pre-pandemic users are consuming four more digital services than they did before 2020 and the 60 million consumers who joined . General. The Fashion industry is expected to have 255.3 million customers by 2025. In particular, Southeast Asia's digital economy accelerated last year, hitting US$100 billion on the back of a booming e-commerce sector. Here are six observations of Southeast Asia's e-commerce scene that business leaders should capitalise on today. B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f. Singapore and Malaysia saw the highest average . Fashion and Beauty is one of the top-performing eCommerce categories in Malaysia. In Southeast Asia (SEA), these platforms have seen staggering growth. Singapore saw the biggest annual increase in traffic to online shopping platforms (35%), followed by the Philippines (21%), Vietnam (19%), Malaysia (17%), Thailand (15%), and Indonesia (6%). Videomarketing will be a megatrend. We assist businesses and brands to manage all aspects of their online business . How can online retailers participate in this digital revolution and best meet the needs of today's consumers? Commerce.Asia integrates best of breed technology solutions, talent development programmes and big data insights for South East Asian businesses to succeed online. Key trends and major players of e-commerce in Southeast Asia. Commerce.Asia Enterprise provides businesses with a one-stop solution to enable them to sell online. KEY STAT: In 2022, ecommerce sales in Southeast Asia will reach nearly $90 billion, with almost 65% of the region's sales coming from Indonesia. Right now, the two largest platforms are Lazada, which is controlled by Alibaba Group Holding Ltd, and 11street, which is operated by Celcom Planet Sdn Bhd — a joint venture between the subsidiaries of Axiata Group Bhd and South Korea-based SK Telecom. An estimated 70 million more people shopped online in six Southeast Asian countries since the pandemic began, according to a report from Facebook and Bain & Company. BoxMe. Statista reports that consumers across Southeast Asia spent more than US$53 billion in 2018 on online purchases of consumer goods, travel products and services, and digital media (e.g. The largest e-commerce site in Southeast Asia specialized in fashion, Zalora enables fashion brands to sell their products to the site's visitors. Market overview. China, Brazil, and India's growth have been surpassed by Southeast Asia by 5%, 14%, and 10%, respectively . According to SimilarWeb Lazada holds the number two market position in SouthEast Asian commerce. For B2B companies in Asia-Pacific, ecommerce has officially arrived. As mentioned before, these six countries are predicted to be the best in e-commerce industry. Also, our first forecast for Shopee and Bukalapak in Indonesia. Shopee, the upstart e-commerce operator founded merely five years ago, claims in its latest financial report that about 57% of ASEAN's goods sold . This marketing technique has proven effective in Southeast Asia, especially in Singapore, Malaysia, Indonesia, and Thailand, where consumers prefer social media to shop and make purchase decisions based on video content. Founded: 2003, Hangzhou, China. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of 184.4 million visits on desktop and mobile web . Southeast Asia's eCommerce market is one of the most promising and set to grow immensely in the coming years. Sharing its roots with Lazada through Rocket Internet, Zalora has focused early on women's, men's, and kids' fashion with a more specific approach. With a presence in four other countries, Zalora is another top eCommerce platform in Southeast Asia. Taxation of E-Commerce in Southeast Asia. Asian B2C E-Commerce market continued . Founder: Jack Ma (Alibaba Group) Operation: China (Delivery: global) Funding: N . Southeast Asia consists of 11 countries, with six of those leading the region economically: Indonesia, Thailand, Malaysia, Singapore, the Philippines and Vietnam. That's a 27-fold increase or an increase of 2627%. eCommerce is particularly suited to data collection because it tracks the customer at every step of the way. Singapore's e-commerce shoppers have a median age of 42 years, which is the oldest in ASEAN; The median age for e-shoppers in The Philippines is 24 (Source: the United National Population Fund, accessed September 2021). Ecommerce plays an important role in Southeast Asia. Southeast Asia. The company's mobile app ranked first in active users in the Philippines, Thailand, Malaysia, and Singapore. Another factor contributing to the rise of e-commerce stores in the Southeast Asian market is the origination of e-commerce courses in the region. . In 2022, China ecommerce sales have reached 15.5 CNY trillion, with an expected annual growth rate of 12.4% between 2021 and 2025. The digital transformation experienced over the last number of years has resulted in unprecedented global economic and societal changes. Online shopping is becoming a major trend in Southeast Asia; Local e-Commerce companies are growing popular among consumers . As such, e-commerce has seen . Bar chart with 4 data series. Southeast Asia's homegrown ecommerce success stories. Singapore. Asia eCommerce Market Top 10 ecommerce trends in Asia 10 best online clothes shopping sites in Pakistan 2021 junaidjamshed.com - 1.21 Million monthly visits Self-description: welcome to j. junaid Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. The top challenges that e-commerce marketers face with regards to social commerce are increased competition (53%), developing a social strategy that addresses different regions and markets in Southeast Asia (32%), meeting revenue targets (31%) and changing customer expectations (30%). It operates across the region, and has recently expanded into South America. Qoo10. When it involves mobile business, net users throughout Southeast Asia are even more active, with three countries in the area getting to the global top five. In 2021, live selling became popular once again globally. Firms across the region have taken up the mantle and are developing technology, processes and teams to get their piece of the B2B ecommerce market, estimated to reach US$6.7 trillion by 2020. Shopee was Vietnam's top ecommerce platform in the first quarter of 2019 and second in Malaysia, the Philippines, Indonesia . This has resulted in global debates around international tax and the digital economy and whether the existing international tax rules, developed in a "brick-and . Zalora. Let us tell you how -. The sector is predicted to exceed $150 billion by 2025, 1.5 times bigger than the previous prediction. While the e-commerce industry in Southeast Asia has ballooned over the past 12 months, most of that growth has been targeted at urban consumers. According to the report by Google, Temasek and Bain & Company, there were expected to be 440 million internet users in Southeast Asia in 2021. The next growth opportunity lies in serving the emerging consumer populations residing in second- to third-tiered cities. Top e-commerce and social commerce platforms in Southeast Asia. Dublin, March 15, 2021 (GLOBE NEWSWIRE) -- The "Southeast Asia B2C E-Commerce Market 2021" report has been added to ResearchAndMarkets.com's offering. In line with the identified growing Millennial . With a combined population of 655 million, a young demographic and online retail sales projected to grow by 44.4% annually, Southeast Asia is an exciting region for ecommerce. The market is predicted to increase at a rate of 5.77 percent each year (CAGR 2022-2026). Major retailers, banks, pharma/health stores, O2Os, consumers brand owners and B2B commerce agencies are invited. The China ecommerce market is constantly booming. By 2025, the China ecommerce market is prospected to amount to 1,230.4 million users, depicting the immense potential for China ecommerce given the massive consumer . 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