Revenue is expected to show an annual growth rate (CAGR 2021-2025) of 3.5%, resulting in a projected market volume of £92,464 million by 2025. How You Can Leverage Social Media For Your E-Commerce Business? 1. Around 100 million U.S. consumers own tablets. Social Media Ecommerce Statistics. Instagram and YouTube are far behind Facebook, with 5% traffic on Instagram and 3.2% traffic on YouTube. 25% of people search social for tips before shopping for apparel. Enhanced social media presence and brand awareness. (eMarketer, 2021) 95% of all purchases are projected to be done via ecommerce. Reach consumers in the places that matter. WhatsApp - 2.00 billion. The coronavirus outbreak contributed to the growth of the e-commerce sector in the middle east, as over 40% of respondents started shopping online more than they did before the outbreak. Anywhere Ecommerce It goes without saying that social media has been a driving force in the fashion market. 68. Social media—just like ecommerce and online shopping—is changing the way that products are viewed. 58. . The five tips below will help you develop a successful social media strategy for your ecommerce website. Engage with Your Audience. These statistics for 2020 are telling: 87% of consumers have bought based on a social ad or brand presence. Clothing will account for the largest share of social commerce purchases by 2025. This is a huge branding opportunity, allowing you to create brand awareness and stay top-of-mind to your customers through daily content. In the United Kingdom, revenue in the e-commerce market is projected to reach £80,678 million in 2021 according to Statista. Almost 40% of all eCommerce purchases during the 2018 holiday season were made on a smartphone. Shopping Cart Abandonment Rate. Industry-wide data. Mobile E-commerce Statistics. The average social media purchase is $79.01 [39]. Ulta has far higher ecommerce sales ( $618.8 billion) and just 10.1% comes from digital channels. Thanks in part to the continued rise of Instagram Stories, Reels, and TikTok, snappy video content also translates to how marketers are reaching audiences with ads. The rise in ecommerce combined with the 16.4% growth in social media usage year-over-year encouraged companies to turn to influencer marketing and user generated content to promote brand awareness. Retail ecommerce sales worldwide are expected to reach $4.8 trillion by 2021. Percentage of Businesses That Fail. The average shopper will drop between $1,500 and $2,000 online this year, with the average holiday shopper spending about $800-$900 in 2015. Retail Social Commerce Sales in the USA Were $26.97 Billion in 2020 2. ( Shopify) The number of marketers sharing video content on LinkedIn rose to 65% in 2021. 5. Social media . Over 81% of UK consumers surveyed admit to purchasing a product after seeing it on social media and sales via mobile commerce are growing at an average of 16% annually. In 2022, one in three users will make a purchase on Facebook. E-Mail Chart Download. To better understand how social media is impacting the ecommerce industry, we analyzed data from 37 million social media visits that led to 529,000 orders. Just how big a force is social media in ecommerce? eCommerce Statistics and Trends 2020 [Infographic] Published Nov. 23, 2020 By Andrew Hutchinson Content and Social Media Manager eCommerce has seen a massive rise in 2020 - according to some estimates , the COVID-19 pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. 14.7% - the expected compound annual growth rate (CAGR) of ecommerce from 2020-2027 (Grand View Research, 2020). In 2022, US social commerce sales are expected to reach $45.74 billion, with more than a half of the country's adults making a purchase on social media. Brand reach appeals to 90% of social media users. The worldwide revenue of ecommerce in 2016 amounted to almost 1,183 Billion USD, and it is expected to grow at a compound annual growth rate of almost 10.72 percent. E-commerce and social media are constantly developing: the average customer spends approximately $1.800 on shopping every year. Social media channels now account for much more than socializing with friends and family. And with the social media behemoth's ever-increasing integrations with e-commerce platforms, purchasing goods via the site has never been easier. The number of US social commerce buyers grew to 80.1 million in 2020 and is anticipated to increase to 96.1 million in 2022. The number of users is expected to cross 448 million by 2023. 85% of shoppers rely on reviews and research when deciding what to buy. (Inside Retail) E-Commerce Statistic #7: 68 Percent of Online Shoppers Search a Product on Google Before Purchasing. 51% of surveyed buyers use Facebook for product search. 8. Social media is a powerful tool for ecommerce websites. Top Social Commerce Statistics: Editor's Choice US social media sales are expected to reach $36.62 billion in 2021. E-Commerce Statistic #5: E-Retail Sales Are Projected to Grow to $5.4 Trillion in 2022. From the year 2000 to 2022, the usage of the internet increased by 1,355%. Interesting eCommerce Statistics By the year 2040, it's estimated that 95% of all purchases will be through eCommerce. Online Shopping & eCommerce. Global ecommerce statistics show the percentage of consumers using their smartphones for shopping also exceeded half, accounting for 55.4% of global ecommerce sales in 2021. Out of 7.82 billion people in the world, 50.64% of the population uses social networks. Micro blogging social site that limits post to 280 characters. (DreamGrow) Posts with photos get 53% more Likes, 104% more comments, and 84% higher click-through rates. Social Commerce Market Size (2020-2026) Social Media Ad Spend in the US . Social media (26%) and visits to physical stores (25%) were the least popular choices. Social networks are expected to have 2.5 billion users by 2018, according to data cited by the infographic, and they offer a huge opportunity for marketers to target based on online behavior and preferences. GENERAL SOCIAL MEDIA MARKETING STATISTICS: 77.6 percent of small businesses report using social media to promote their businesses and among them, Facebook is far and away the top platform used: 44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue. Estimates this year show that there are 76.2 million active social media users from the Philippines. Furthermore, social media advertising can be one of the most cost-effective ways to reach your audience, the infographic suggests. Social commerce opportunities for 2022. A huge 84% of US shoppers look at a brand's social channels before making a purchase with them In 2020, 67% of social media users of age group 18-24 use social media as a source of news. About 51% of the world's population has a social media account. The Australian mobile eCommerce market is expected to grow to $22.3 billion USD by 2023. . ( eMarketer, 2021) 30% of eCommerce companies are already selling on social media, and 12% plan on selling through social media platforms in 2021. Overall, global e-commerce sales jumped to $26.7 trillion in 2019, up four per cent from a year earlier, the UN number-crunchers noted, citing the latest available estimates. Social commerce 2022 trends and tactics: Grow your e-commerce strategy through social media. Products can now be referred instantly to friends and family if one consumer is satisfied with it. Social commerce market will reach $3,369.8 billion by 2028. In addition to consumer online purchases, this figure includes "business-to-business" (B2B) trade, which put together was worth 30 per cent of global gross . There are many reasons for brands to consider social commerce but here are three: 1. 5. 41% of brands will increase their paid search budget this year ( Shopify ). Worldwide, 19% of people use social media as a source of inspiration for their online purchases It might not seem like the most impressive one of our eCommerce stats on the surface, but 19% of the world's population is nearly 1.5 billion people. In 2021, the global social commerce market was worth . Fun Facts. Experts have pegged that by the 2017, ecommerce will generate well over $370 billion per year in revenue (it topped $220 billion in 2014). The sheer amount of time spent by people, especially younger generations, on . Key Takeaways According to eMarketer, 52.5% of Prime members bought beauty products in the past 12 months vs. 16.9% of nonmembers. In 2022, social media video ad spending will grow by 20.1% to $24.35 billion. (eMarketer, 2021) China is projected to produce as much as $2.779 trillion in ecommerce sales, which is 56.8% of the worldwide total. Our new Digital 2021 reports series - published in partnership between We Are Social and Hootsuite - shows that connected tech became an even more essential part of people's lives over the past year, with social media, ecommerce, streaming content, and video games all seeing significant growth in the past 12 months.. COVID-19 also introduced a new set of challenges and opportunities . For internet users aged 16-64 . 6. Affiliate marketing drives 16% of eCommerce sales in Canada and the US. A couple of months into the pandemic, social commerce was one of the main sales channels to attract increased investment from companies in the U.S., right behind online and mobile commerce. The infographic below shares the reasons and solutions to shopping cart miscarries and social media trends. They should be concise and stick to the point. This report summarizes 2017 e-commerce statistics on shipments, sales and revenues from four sectors of . 58.8m. 20. Up to 30 percent of these businesses were already selling via social media at that time, while another 33 percent of respondents said they were still evaluating whether to adopt this strategy or. The statistics about ecommerce shopping behaviors are incredibly revealing: 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. The Most Revealing eCommerce Statistics of 2022: 21.8% of the population worldwide shops online. 23% online shoppers are influenced by social media recommendations; The ability to not only direct shoppers toward a new product or an attractive deal, but to engage with them and create a sense of community, is incredibly useful. First e commerce statistics show us the size of the ecommerce industry. Beyond influencer marketing on social media, multi-channel ecommerce integrates native selling off site to build direct buying paths in the places your audience spends their time. Filipinos are prolific users of social media. 6. 93.5% of global internet users have purchased products online. Internet users 26.69 million penetration. Virtually every social media platform is a good platform for eCommerce activity and more are taking up the mantle. The line between social media and e-commerce is increasingly becoming blurred, commonly known as social commerce. Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends (GlobalWebIndex Social Media Trends 2020) 69. Twitter. Top 5 most visited shopping websites in 2019, according to Alexa: 1) Amazon.com, 2) Netflix.com, 3) Ebay.com, 4) Amazon.co.uk, and 5) Etsy.com. General Social Commerce Stats 35.9% of internet users in the US will make at least one social commerce purchase in 2021. Those who hadn't made such a purchase cited a variety of reasons, including preferring to deal directly with a retailer (44%), distrusting platforms with payment information (43%), and . But also consider these YouTube statistics: 1 . For example, Filipinos spend a little over four hours a day . In the future, social media will become more embedded with e-commerce and the current trends already look positive. The U.S. Census Bureau released a report that summarizes 2018 e-commerce statistics on shipments, sales and revenues from key sectors of the economy. E-Commerce Statistics 2021. Affiliate marketing generates about 15% of the revenues from digital marketing channels. Social media—just like ecommerce and online shopping—is changing the way that products are viewed. With over 53% of the world's total population using social media, it is safe to say that social media has become an integral part of people's everyday life from all over the world. Econsultancy's latest report, The State of Social Commerce in Southeast Asia in association with Magento and Hootsuite, features a SEA consumer survey which reveals that 85% of the region's social media shoppers now find it 'quick and easy' to buy products via social media. ( Kinsta) 85% of orders from social media sites come from Facebook. This may be about to change in Southeast Asia (SEA), though. 74% of consumers rely on their social networks to make purchasing decisions. eCommerce Statistics and Trends for 2022 [Infographic] Published Jan. 10, 2022 By Andrew Hutchinson Content and Social Media Manager eCommerce activity has seen a huge jump over the past two years, with the pandemic forcing more of us to find alternative means to browse and buy, due to lockdowns, store closures and other restrictions. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. KEY STAT: The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021. The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 - and this number is only going to continue growing over the next few years (Statista, 2020). Average mobile internet speed in Malaysia is 23.80 Mbps ( We Are Social x Hootsuite, 2020 ). E-commerce share of total global retail sales from 2015 to 2021. eCommerce now comprise more than 13% of all retail revenue in 2019. China is the largest ecommerce market in the world with $792.5 million in sales, taking 33.3% of the global total. Yet, these global statistics gloss over some significant differences from one country to another. It turns out that alcohol boosts sales for ecommerce businesses, with 10% of customers reporting that they made purchase drunk. In fact, referral traffic from social media to e-commerce websites has grown 110% in two years, reports eMarketer . Malaysians spend an average of 7 hours and 57 minutes using mobile internet. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. Instead of keeping your social media and ecommerce site siloed, social commerce gives merchants the power to merge the two. 49% of brands plan to invest more in social commerce in 2022. ( Insider Intelligence, 2021) Chinese retail social commerce sales will reach $351.65 billion in 2021. According to Statista, there were around 926,8 million social media users in China in 2020 and it is expected to grow significantly.Despite Facebook, YouTube, and Twitter being blocked in the country, Chinese social media sites such as Douyin, WeChat, and Weibo have been attracting millions of users, making China the world's biggest social . Generation X is the largest group of online shoppers. . A complete social media presence also includes direct sales through some networks, as well as having the back-end tools in . Retail Social Commerce Sales in China Expected to Rise to $351.65 Billion in 2021 4. 28. 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